Radar — Market intelligence for marketing teams

Problem

Marketing teams working across multiple channels were assembling their own view of the market from five or six disconnected tools. Brand mentions lived in one dashboard, competitor activity in another, campaign performance in a third, and none of them agreed on what deserved attention. Analysts spent more time reconciling feeds than acting on them, and leadership got weekly reports that were stale on arrival.

Approach

Radar pulls the signals a marketing team actually reacts to — brand mentions, competitor moves, campaign outcomes — into one workspace with a single view of what matters right now. AI-assisted ranking surfaces the handful of items that break from baseline instead of dumping the full firehose on the team. Every signal links back to its source, so analysts can drill in without leaving the product, and the weekly narrative can be assembled from tracked history instead of rebuilt by hand.

Outcome

Marketing teams get one place to answer the questions they ask every morning: what moved, who moved it, and what we did about it. No cross-checking dashboards. No rebuilding spreadsheets. The product is opinionated about relevance, which is the opposite of the “show me everything” dashboards it replaces. Analysts spend their time on interpretation and response, not reconciliation.